Do they work? I don't think I have ever clicked on a pop up ad in my life, and seeing one has never made me want to use the company that caused it. Quite the opposite actually, I just instantly think they're trying to hack me or something and flee as fast as I can and never trust the name from then on.
Sidebar ads and others that just sit on the screen somewhere are better, I'll actually read those and sometimes look into them, but usually not click them. In truth generally I'll go through google and look up what's being advertised to make sure it's legit. What I'd think works best are kind of subliminal ads, things that aren't big and flashy and fit in with the content of the page like the sidebar under "suggested" friends and hobbies on Facebook. Mostly just because you click on them on accident.
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